We're hiring
Sales Development Representative
About Countfire
Countfire is revolutionising the construction industry with our automated takeoff software that's transforming how electrical contractors, estimators, and construction professionals work. We're a fast-growing SaaS scale-up backed by ambitious goals and a team that's passionate about solving real-world problems with innovative technology.
Our team is lean, agile, and results-driven. We believe in empowering our people to take ownership, experiment, and grow alongside our business. When you join Countfire, you're not just taking a job – you're joining a mission to make estimators superhuman and digitally transform an entire industry.
What kind of person are we looking for?
- Experienced professional: A sales development rep or junior sales professional with at least 2 years experience in B2B environments (construction, electrical, or similar technical sectors preferred)
- Natural communicator: Enthusiastic, articulate and very confident at speaking to professionals of all levels, with a natural curiosity about what makes sales processes tick
- Data-driven optimiser: Someone who embraces data-driven sales approaches who ideally have always been interested in sales optimisation, testing new approaches, and want to tap into everything the fast-paced SaaS industry offers
- Ambitious self-starter: A proactive individual who is comfortable bringing new ideas to the table and able to work within a lean and efficient team environment where your insights help drive our continued expansion
- Growth-minded: Someone with genuine ambition who sees this role as a stepping stone to bigger opportunities within our expanding organisation.
This role is about building and refining the sales engine that drives our growth. You will be given comprehensive training in our sales development methodologies, plus opportunities to attend courses on the latest sales techniques and technologies.
We just need you to bring a strong work ethic, a "test and learn" approach to sales, and together we'll set you on the path to becoming a sales development expert with us!
What will the role involve?
A Sales Development Representative on our team primarily focuses on maximising the efficiency of our current inbound sales process whilst building and testing new outbound and reengagement strategies.
Working collaboratively with our Head of Growth, Sales Lead, and Marketing Manager, you'll execute on identified process improvements and test new approaches systematically. You'll be analysing conversion rates, testing messaging variations, and refining our approach to different customer segments.
You will be instrumental in ensuring our sales engine runs at peak efficiency whilst building the foundation for scalable growth as we expand into new markets and segments.
As a Sales Development Representative, what is expected of me?
Core responsibilities
- Optimise our current inbound lead qualification process to improve conversion rates and handoff quality
- Execute cold outbound campaigns targeting key decision-makers (estimators, electrical contractors, project directors, etc.)
- Develop and execute warm reengagement sequences for prospects who've gone cold
- Maintain accurate and clean data in our CRM (Close.io) and provide actionable insights on lead quality and conversion patterns
- Work closely with sales and marketing to test and refine messaging, ICP targeting, and campaign strategies across construction verticals
Strategic contributions
- Contribute to weekly pipeline reviews with data-driven insights and recommendations for process improvements
- Lead A/B testing initiatives for messaging, outreach sequences, and qualification criteria
- Collaborate on developing new market entry strategies as we expand our addressable market
- Act as the voice of our prospects, providing product and marketing teams with market feedback
Cultural excellence
- Act with honesty and integrity at all times in every interaction with prospects and team members
- Bring your passion for sales optimisation and channel that into measurable improvements in our sales metrics
- Have a thirst for testing new approaches, analysing results, and iterating based on data
- Think analytically about sales challenges and provide creative solutions when you meet roadblocks
- Maintain open communication with colleagues in Sales, Marketing, and Customer Success - we have a highly collaborative approach to growth
- Drive for growth - continuously seek opportunities to expand your impact and take on additional responsibilities
Benefits
In return, Countfire offers exceptional career development opportunities as we expand our team and market reach. Plus:
- Remote working from within the UK with all the equipment you need
- 25 days holiday, plus your birthday and four weeks paid sabbatical every three years
- Access to quality health insurance to help you stay healthy and productive
- An annual training and development budget
- Social events (roughly every quarter) to make sure you get to know the team
What’s our tech stack?
Like most organisations, we use a variety of technologies to build our products. Our flagship product uses our own image recognition algorithm to instantly find things in the digital soup that is construction industry PDFs. It's built with Python (numpy), Postgres and React and has interesting backend scaling challenges due to the large amount of data we need on every request.
For our most recent architecture, we've adopted a slightly different tech stack to allow real-time syncing for collaborative features. Hasura gives us a GraphQL subscription layer over Postgres, which is transformed to MobX objects for the frontend. Around that, we've built a frontend library that allows for transactions and optimistic updates in an activerecord style for a really nice developer experience.
When we sit down to code, some of us old die-hards still cling to vim, while most others have adopted the warm embrace of VSCode. Whatever your preference, you'll be provided with the tools you most like to work with (new Macbook, display etc).
Recruitment process
Location
Since Covid-19 we have moved from our Wimbledon office to fully remote working and so welcome applicants from around the UK.
Why Countfire
What you’ll get with us
Remote-first, flexible working
Due to COVID-19, we have shifted to a remote-first policy and while we have standard working hours, we're happy to talk flexible working.
Paid sabbaticals
On top of your 25 days holiday (plus your birthday) we also offer a month's paid sabbatical for every three years you’re with the company.
Health insurance
We have a health insurance scheme with WPA to help ensure the team have access to the care they need to stay healthy and productive (UK only).
Top spec equipment
From the latest macs to office chairs, no matter where you’re working we’ll make sure you have the right equipment to work efficiently and comfortably.
Training and development
It’s essential that our team keeps learning so we encourage training courses that will benefit you and the company.
Perks and rewards
We aren’t afraid to show our team we care with birthday and Christmas gifts and performance based rewards (think curry and cocktails delivered to your door!).